If you do not market your site, then how can you expect to attract new patients? SEO is an on-going marketing activity that you must keep doing to keep positioning your dental practice at the top and attracting new patients too. Dental SEO is not just a one-off thing, would you clean your teeth and expect them to shine all year around? No, you will tell your patient the importance of regular dental cleaning to keep your teeth healthy. SEO is not different either, in order to maintain your site at the top of the search engines, continuous work is required.
Why is Online Marketing better then Offline? Nowadays, when we encounter a problem, we tend to "Google it". This trend is growing more especially after the introduction of the smartphones. With regards to Dental health, people are turning to the web to find the quickest solution and the best local Dentist! We will help your Dental practice stand out in the local searches so that you get the most traffic and click-through!
Our Dental SEO Company has helped many Dentists all over the world, and we can help your Dental Practice too. At Dental Marketing Company, we always let our clients speak for us. Being an expert in Local Dental SEO, we have helped many current and former dentists reach top positions within the search engines and increase their patient numbers too. Everything that we undertake for our client comes from the perspective of a business owner, we believe that if you succeed as a Dental practice then we will too. Our success is tied to your success. Here is what it means:
Dentist practices, like any businesses, need customers to survive. However, dentists need to be extra careful, as your clients are very unique. Your typical patient will spend time looking for a practice and, once they’ve found one, they seldom change. In short: it’s not enough to just be in their periphery vision. You need to be directly in their sights and that means having a strong SEO presence. You can’t just count on a visible high street presence to get attention anymore. People looking for a new dentist, or even those new to the area, will first head to the internet. Through organic results, sponsored listings or even local maps, they will use their computer to get the best results. So, if you’re not on page 1 of Google, how will they find you? Not to worry "Dental Marketing Company" is here just to help your Dental site reach its full potential.
Our Dental Marketing Company can help in numerous ways. Primarily, we can break down SEO into a number of key areas, including Getting on the first page of Google’s organic results, where the strongest visibility lies, Sponsored advertising or PPC (Pay Per Click), targeting specific users when searching for dentist services, Social media services. Through link building and other techniques, we can ensure your dental website ranks highly for the right traffic. This is done by analyzing possible keywords and targeting the exact search behavior of potential customers.
What is SEO - A great insight into understanding what SEO is and how it can benefit your dental practice.
What is Off-site and On-site SEO - A complete guide into what on-page and off-page optimisation is.
What is Link-Building? Here is a good read into what Link-building is and why is it important for your dental site.
Why does your Dental Practice need SEO? Here are some 27 reasons why your Dental Practice requires SEO.
How to Set-up you Dental Practice in Google My Business? A quick step by step guide into setting your Google My Business account.
We all hate the dentist right? More any other medical practitioner, we find the dentist to be the least favorite of all. Talking about dentists, we heard all kinds of struggles in finding the right dentist, from complaints about fake cavity to being over-charged for a service they did not receive. What we must all agree, is finding a good dentist is hard!
As a dentist, you might be finding hard to bringing in good clientele, and more so quite a lot of them. Our Dental Marketing Company has analyzed and researched some important marketing ideas that dentists can use to acquire potential customers within their localised area.
1. Google Maps Adverts
Google Maps is an important marketing medium especially if you want to increase the number of your patients coming to your dental practice. An advert on Google maps could increase the conversion rate as your potential patient could find your dental practice with just a click while entering keywords such as " dentist near me" or "dental clinic" within the search bar. While using Mobile, these ads include directions and call CTAs.
Instagram is another great marketing medium that can be used to increase your dental practice's patients. Nowadays Instagram has become a place to shop as well as creating brand awareness. We have all seen many companies advertising on Instagram, for example, orthodontists showcasing theirs before and after pics. As a dental practice, you can create an advert on Instagram targeting all your potential patients within your locality. Only they will be able to see your ads. With Instagram, you will need to update your images regularly and keep in touch with your followers.
3. Email Marketing
Email marketing is a cost-effective marketing idea that a dental practice could implement. Your dental practice can begin collecting email data of your existing clients as well as all new potential clients with your area. This data can then be used to send offers, bills and appointment reminders to your patients. This method is pretty simple and extremely cost-effective.
4. Facebook Demographic Advertising
As a Dental Practice, you have your Facebook page but now you want to get the word out about your dental practice. You need to be specific about your target market and the demographic you want to market to. For instance, you do not want your ads to be showing outside of a 100-mile radius - if you are in London and someone in Birmingham is seeing your ad, then that will not do your facebook advertising nor your dental practice any good. Your ads should be targeting the local audience, ideally within a max 10-mile radius. Your ad should have your address, telephone, opening and closing hours, a "Get directions" link. Your ad can also include a call button so that your potential patient can call and book an appointment.
5. Add Click to Call Feature
As a Dental practice, your main goal is always to increase the bookings or appointments made on a weekly/monthly basis. Appointments are usually done by picking the phone and calling the dental practice. Click to call ads are available through Facebook and Adwords on mobile, desktop and tablet. You can add an extension to your existing ads, or create a call-only marketing campaign.
6. Appointment Reminders
Whether you send your potential customers a newsletter, text or a phone call, appointment reminders are very important to make so that you ensure your patients show up. Do you know you can streamline this process by utilizing Google calendar alerts and by thus sending appointment confirmations and reminders by email? This method can also be used to remind your patients for other appointments that are not booked yet i.e for an annual cleaning.
7. Google Adwords Income Targeting
We all know that going to the Dentist for a cleaning is a must but many people don't. Within Google Adwords, you can target various demographics based on an individual's income level. See the example below of how to set-up AdWords using the Advanced Location tab which is found under the settings.
Select the “Location groups” tab and you’ll notice a list of three options. The one you want is called “Demographics.
Now, select the household income tier (or tiers) you’re interested in and click the big red “add” button!
This can be used to target higher income levels with ads for teeth whitening etc; you can use the lower income threshold for services like basic teeth maintaining.
8. Remarketing Ads
Remarketing is a marketing technique whereby you reach people who have visited your website or medical practice online. You place specific ads which will be ideally focused on re-capturing those potential customers. If your Dental practice collects addresses, you can take leverage of these through customer match on Google AdWords and on Facebook. Simply upload the email addresses and create a remarketing target market. This will entice your potential patients to visit your dental practice again.
9. Emergency Keywords
What do you do when you find yourself with painful wisdom tooth pain at 1 am? You will probably be Googling for " emergency wisdom tooth extraction in London. it is important that your dental practice, when registered as a business within Google, provides a call CTA. Optimizing your website for keywords like emergency or urgent is one easy way to be found by potential patients immediately. The return on investment for those keywords will be fantastic as not many dental practices offer emergency services so the conversion rate of potential patients is greater.
A study conducted in 2014, 88% of customers trust online reviews, therefore we cannot stress enough the importance of Yelp. Claim your business if you haven't done so. Your patients might be already writing reviews of your practice, so be quick to claim your Yelp page and reply to your reviews if any. Yelp is the post-millennium go-to place when looking for a good dentist. Claim your Yelp business here.
As a Dentist did you know that the Dental Business Model has evolved, this is stated in a report prepared by the American Dental Association. All in all, the patient demographics, insurance options available, finance, and the amount of group dental practices are all experiencing a shift. We all know that life expectancy rate has increased which means the number of patients aged 65 or older requiring dental care is gradually increasing too. With the shift towards digital marketing and the growing numbers of dental practices, being at the top is more important than ever before. The internet has become a competitive marketplace and your Dental practice has to stand out from its rivals. Does your Dental Practice have the ability to endure these market changes? Dental Marketing Company is here to help your practice grow despite all these marketing factors.