If your dentist business is struggling to survive online, it’s likely that you’re not investing enough resources into link building.
Link building is a vital underlying component of SEO, or Search Engine Optimisation, and is crucial for directing traffic to your website.
What Is Link Building?
Link building is the backbone of SEO and refers to creating links back to your website from other platforms. This is because Google considers links as an important part of its search algorithm. Search engines consider links to be assign of trust and relevance. If a platform links back to your website, it’s because its services or information are useful and interesting to readers.
Of course, this also means that you can’t just use any old links. An important part of link building is identifying the right opportunities, such as finding the right, relevant platforms and the right pages to link back to.
Why Is Link Building Important?
Link building is vital because, without it, it’s near impossible to rank highly on search engines. While links are not the only factor that matter, a strong link profile will ensure your website is much more visible from an SEO perspective.
It’s these links that let Google know your website is important, which in turn encourages it to show your website to relevant users when they’re searching for dentist services.
Furthermore, link building can be used to highlight the most relevant parts of your website. You can send traffic directly to your homepage, for example, or you can use links to improve the visibility of important pages, such as dental guides, services pages and more. In other words, this is a fantastic way to shape how your website is shown online and how customers first come into contact with it.
What Different Types Of Link Building Are Available?
There are many ways to develop a strong link profile and, here at Dentist SEO Services, we use holistic processes to generate natural links that don’t go against established guidelines.
This can include the following:
Of course, another important part of this process is undertaking keyword research and ensuring there are relevant landing pages to send traffic towards.
We offer various link building services, working with a variety of budgets, goals and business types, to help increase visibility where your website needs it most.
Link building is still regarded by Google as one of the most important signals to improve a site’s visibility in the SERPS. Link building does not have a clear structure therefore it can be time intensive, however the improvement of links and social signals is highly required for any website that wants to be found in the search engine results. In recent times, Link building has gone through an unsavoury reputation as many SEO experts label it as to being outdated as they question the effectiveness of building links as opposed to attracting links.
Our link building team devises and implements highly effective strategies to build relevant theme based links that Google likes. We first research about the industry, niche market and understand the target audience before developing a marketing strategy to win those links. We understand the importance of what a good linking strategy can have on the rankings of a website therefore we follow a strict set of quality guidelines to keep all our client’s site safe from any Google penalties.
We have our highly efficient and talented in-house and external content writers who can build links in any industry or language when required. Our goal has always been on implementing a natural link building profile, which will result in long term results for our clients.
Outreach Blogging – Our experienced outreach team has worked with many well-known journalists and bloggers to enhance the content and link building campaigns. We understand the influence such targeted, personal communication can have on the campaign.
Content Marketing – Any marketing campaign is incomplete without excellent compelling content that is used to attract and win high PR links. Our content team is diverse ranging from native English speakers to multi-lingual content writers who are highly proficient in their production process.
Infographics – Our creative team believe that infographics should only be created to send a message or serve a purpose. The SEO team work closely with our designers in creating eye catching detailed infographics that our link building team share across the search engines.
SEO PR – Influence is something that is vital in the marketing world especially when it comes to PR. Our team has built an excellent network of key industry bloggers, publishers in the major industries around the globe.
Linkbait – What is the use of content that does not get your target market talking? We will write engaging content for your website in the form of articles or blogs that gets the attention and creates visibility for your website.
Social Media – The major search engines such as Google are still trying to figure out how to correctly incorporate social signals when it comes to ranking. We believe it is important to talk to and communicate with your target audience on all social platforms.
Blogging and Writing – We have experienced in-house writers and a network of talented freelancers who have expertise in various industry sectors. Whether if it is online or offline, we believe content is the best medium to get your message across to your target market.