You have a dental clinic in a remote place but you feel you provide great service if only you can drive traffic to your website that will lead people to your clinic. It is a problem which you think can be solved by an SEO provider. So you approach an SEO content writer. Soon your clinic is filling up with patients which is good. You become curious as to how SEO people did it. Here are some answers that may appease your curiosity and keep you from stopping the need for your savior: the SEO provider.
Here you will learn that rankings in Google have a lot to do with it, and being on top of the list is the main aim because this will drive traffic to your website and likewise fill your clinic with patients. There are various factors that keep this going on. First of all, you must realize that local SEO designation is different from the regular SEO that other people rely on. Local Dental SEO is more specific because it means locating you in the map and conveniently being listed for people near you. Or maybe not even, catching the attention of those further just to have that wonderful filling that your website amazingly demonstrated.
To start with here is what you should know about how to attract patients to your dental clinic.
Uniqueness- give them something to bite into, like interactive videos and various link buildings that are easy to navigate and makes for an attractive website. Be the first to have done a certain something that makes for an original site. A copied site will be noticed by Google or search engines and place the original one on top of you which is not good for business.
Content- Have great content. If its teeth cleaning you excel at, tell your SEO creator to emphasize this but not to be content heavy by having photos or even videos of how it's done so that it won't be content heavy. You need to rank for whatever makes your dental clinic special. This is the way to use content to rank higher than others. Use whatever it is you do special to make for good content.
Usefulness- Be conscious of weaving content with videos and photos to be attractive enough to send a message that this is what you do best and is of use to everyone, not just the neighboring community you rely on for patients. That is what patients are looking for, that you are useful and functional so that they will come over to your clinic and find something worth their money.
Authority- Lend your website some sense of authoritativeness by borrowing links from other sites that are ranked high due to the quality of their site. You may also cite some authority on the subject you want to be planted in your site. This can add some clarity and credibility to your site to draw in people to your site. Believe me, they'd notice if your site is well-cited to address the intelligence in them.
Mobile- Be a mobile-friendly site because more than half of the populace is into searching from smartphones. Studies and good observation show that people use their mobile phones more than any other gadget to quickly get answers as to who is ranking high on the list at a certain location to get their rotten tooth pulled as soon as possible. Mobile phones answer quicker.
User Interface- Videos, photos, and simple graphs are a great draw to your site because they are nice to look at. Imagine a drab text ridden content as opposed to content with attractive pictures
of before and after of your teeth cleaning process with pearly whites grinning back at them.
A well-done website that is professionally done would have the following qualities:
Long- it must be at least 2000 words in length because this would bring credibility into your site but do fill it with just content that is not mere fluff.
Easy Read- make certain it is easy on the eyes and commercial so that it doesn't read like a nightmare of a dissertation that is too challenging for people.
Interactive- surveys, games would not harm to place in your content since a fun site is something one would hardly forget.
Design- good content that is clear without distracting banners and advertisements make for clean sites that focus on what you have to offer.
Videos- Sometimes videos just do it better than words, so go ahead and invest in a good video of your nice clinic doing a tooth filling that looks harmless and painless.
Links- find means to bridge your site to other sites of commendable ranking because it lends a sense of authority to your site.
Structure- make certain you have it all organized with good headings and subheadings that make it easier for the eyes to navigate with just one look.
Have yourself listed in the local and even international directories. You can do this yourself but this list would help to know where to go:
Yelp
Healthgrades
Manta
Facebook
Bing
Google
Likewise get good reviews from this listing because a good review will propel your business to the top above your competitors.
The aim, of course, is to get to page one of the list or ranking and this takes quality content, uniqueness, by keeping at it and being patient because soon as you work quality into your site you will finally land on page one.
All in all, it really pays to know how local SEO works because in the long run, with patience your ranking will go high which can only reflect the fact that soon business is booming for your tidy dental clinic. Always update your SEO so that your ranking will improve or if already at the top, to maintain this level.
Love your dental practice and gift it with good spangling, attractive, professionally SEO done website that would attract traffic to your site and a host of patients to your clinic.