WHAT IS MEDICAL SEO?

Do you want your prospective patients to see you before you see them? Well, the way you can do this is with Organic Medical SEO where your medical practice such as the dental practice or doctor surgery will be ranking on page 1 for the services you provide. Today, with the advancement of the internet, everyone looks for practicality and wants to find their dentist or doctor instantly with a click of a button. Do not miss out being found on page 1, its what we are here for.  Our Medical SEO Services are designed to increase online presence and visibility within Google’s organic search results to deliver top quality, relevant traffic to your site. We all know the top pages of the search engines are dominated by the big businesses with big budgets. This has been pushing and making it difficult for the start-ups to compete.  Our tailor-made Medical SEO packages are geared towards helping the small businesses and start-ups get the visibility and effectively compete against the big businesses.

WHY MEDICAL SEO SERVICES?

Medical SEO allows physicians, doctors, dentists, reach out to more patients and increase their brand awareness too. It is imperative that you choose your Medical SEO services company with utmost care. If any company/freelancer assures guaranteed first-page ranking on Google, our honest advice is to be careful. Here at Medicalseoservices, we have a talented and experienced team of ethical health SEO experts who will not try to cheat you with worthless guarantees. Instead, we’ll help you understand the methodologies and explain what and why certain tasks need to be done in order to improve the performance of your website. Are your website’s search results driving your business down? If yes, send us your concerns and we are ready to give you a FREE consultation on how to improve it. Is your medical website ranking at the top of the major search engines? Medical SEO is the best way to market your website online. 

HOW OUR MEDICAL SEO TEAM CAN HELP

Firstly let's understand what Medical SEO stands for: it is the practice of increasing a website's organic ranking within the search engines. Your potential patients want to find your medical site right at the top so that they can reach you or book an appointment for your services offered.  If you are a doctor or dentist, it is imperative that your medical website appears at the top of the searches so that you can sign up as many patients possible. 

We are a talented and focused team of highly driven Medical SEO consultants who live and breathe SEO. We have a fantastic group of in-house developers, web designers, content writers (multi-lingual too) and strategists. Our experienced team has worked with customers from all over the globe covering all small to big medical websites. Our marketing approach is based on understanding your own medical website's goals and constraints, before devising a custom healthcare SEO strategy that’s best suited for your website, thus giving you a greater return on your investment. Our service is more than just traditional medical SEO and focuses on creating website marketing campaigns that result in the effective lead generation and conversions.

MEDICAL SEO Agency with a DIFFERENCE!

Medical SEO Services is a leading London healthcare SEO agency, specializing in Medical SEO services perfect for smaller businesses and individuals. We have the power and skill of any marketing company – we just don’t believe in charging a small fortune or offering our services to an elitist few. We’re truly passionate about the world of SEO, which is why we’re here to help!

Whether you’re a fresh start-up or an existing healthcare firm, we have reliable, monthly SEO packages to suit your needs. We specialize in white-hat services, promoting your medical practice in a positive manner to improve your position online. Optimisation your website’s standings on search results is an on-going process, but it brings in better and better ROI (Return On Investment). Few people seldom click through pages and pages of search results, so the higher you are on these lists, the more people are exposed to your brand.

In fact, most of our clients experience an increase in ROI by 35-45% within the first 6 months. This goes to show that, while other companies might charge more, our budget SEO agency makes no sacrifices on the quality of our results!

No two businesses are ever the same, which is why we treat every client as an individual. We look at your specific goals, whether its converting traffic into revenue, simply generating more traffic towards your site through SEO, or even using social media and external links to improve your brand recognition. SEO can help you achieve a wide range of goals and we have both the skills and the passion to realize these for you.

Driving Medical Consultations and Services for Private Healthcare Companies Worldwide

We are Medical SEO Services and we specialize in providing high quality, affordable healthcare SEO services. SEO, or Search Engine Optimisation, is vital for any business looking to generate traffic, customers, and profits. It doesn’t matter if you’re a large or small medical firm, ignoring the power of search page results are essentially ignoring a vast marketing opportunity. We don’t’ believe anyone should miss out on this, so we have tailored our custom SEO service to meet your budget.

Do you know your potential patients are choosing other medical practices because they rank higher within the search engines?

Our SEO Solution: Our medical SEO services will surely give your website the much-needed traction within Google. This will result in an increase in traffic, online visibility, and brand awareness. What will increased traffic mean to your medical practice? This will, in turn, mean more leads for your medical practice to convert into patients. We have a vastly experienced and expert SEO team with a proven track record in improving medical websites to the top of the search engines. Our sister company Lowcostseo has been ranking on page 1 for over a decade so we know what it takes to be at the top. 

Our Medical SEO strategies are devised on a solid understanding of on-site SEO, off-site SEO, and content creation. By having us as your marketing partner, will give you the best chance to rank at the top, and win more potential patients for your clinic. 

 

How has Digital Marketing evolved in Healthcare?

The world of SEO and digital marketing is an ever-changing landscape. Algorithms and search results change on the fly, so old results don’t last forever. As such, you need a quality, Medical SEO agency that can provide the latest means and methods to deliver the best results.

For example, did you know that popular search engines such as Google can offer negative penalties to your website for poor external links or bad pages on your own site? Many healthcare companies don’t focus on this, but our fully-rounded method will look at all possible angles. By removing the negative effects, this allows our positive influences to have an even greater impact, getting your website the search results position it deserves!

Similarly, it’s not enough to just spread links throughout the internet – this is something Google is increasingly penalizing websites for. Instead of ‘spamming’ the internet, we provide high-quality links from leading domains. This doesn’t just result in better results from search engines – it also means the people coming to your website are coming from the right places.

In short, great quality content speaks for itself and that’s exactly what we provide. From social media interactions to natural, organic links, we only provide methods we’ve proven to work. For more information on any of our SEO packages and services, please feel free to contact us and say hello!

 

HOW CAN I GET STARTED WITH MEDICAL SEO 

We are certain you will have understood the importance and value of undertaking SEO for your medical website. Now, how you want to get started? 

SEO is a long-term extensive process that takes continuous effort, for instance, Google is constantly changing and updating their search engine algorithms. Now being an expert medical marketing company we are always up to date with the most recent changes and practices. Your Medical website has to earn and win that right be placed on the first page. We have over a decade of experience in Search engine marketing, which implies we know what technique works and what is now out-dated. Google now has over 200 scoring signals in their organic algorithm and last year alone there were over 500 plus improvements made their search algorithm. 

The job of your medical website is to sign up new patients and increase the sales and inquiries. Your Search engine marketing campaign cannot be deemed as a success if it fails to deliver an ROI. Being on the first page is not enough for your business, the conversion of your website visitors is what will determine the success of your Medical SEO campaign.  We understand the need for your business to grow and attract prospective customers nationally or internationally. We are not magicians but a team of experienced and talented experts who take an active interest in bringing success to your business.

Are you ready to rank on the first page of Google? Medical SEO Services will work dedicatedly towards one goal, that is to drive more patients to your medical practice. Contact us today and take your medical SEO to the top!

 

WHAT ARE THE BEST SEO PRACTICES FOR MEDICAL PRACTICES 

It is imperative to create and implement an effective SEO strategy that will allow your medical practice to keep growing within the ever so competitive and evolving healthcare industry. As the patient's expectations and requirements keep changing, in addition to Google's ever-evolving algorithm updates, the medical SEO experts have to continuously keep making adjustments. If you become complacent when it comes to marketing, this can result in a huge drop in rankings and can be the cause of your medical practice's failure. Over 90% of online experiences begin with a search engine, therefore it is vital to understand which SEO practices are best for the success of your medical practice. 

With the implementation of the best SEO practices, medical firms can increase and improve the lead quality, build effective relationships with your patients, increase brand awareness and online reputations. This all will help you as a medical practice owner to understand your target audience even better. 

Below are the essential Best Medical SEO practices that your medical practice must implement. 

1. Selecting the relevant keywords - SEO is all about choosing the most appropriate, relevant keywords for your medical practice. In order to select the most suitable keywords for your medical practice, you need to think like your potential patients. Consider all possible keywords that they might type in Google to find your medical practice or the service you offer. The more relevant keyword you select, the better qualified leads your medical practice gets. 

2. Website Load Time - The next element that can affect your SEO strategy is the website load time. No one likes slow sites and according to Google people tend to close your site if it takes more then 4 seconds to load. Now to the contrary, if your site opens and loads fast, this can certainly support your Medical SEO campaign. Google likes sites that are quick to open as it gives a good user experience. A website that does not load quickly will eventually fail to attract potential clients. 

3. Write informative and original content - If you want to re-write content from online, it's acceptable but if you're copying content from one site to your site, this will certainly affect your SEO rankings in a negative way. it is always advisable to be different and unique when it comes to writing content. We believe content is king, so having a solid content writing and marketing strategy will certainly help in improving your search engine rankings. 

4. Make sure you have correct Meta Tags - A meta tag is a short description of your website's page and this has a great role in improving your Medical SEO campaign. The meta title will describe what the page is about and this is displayed directly on Google search results. You need to ensure that each page has its own unique meta title and a description about the page. All this is vital for the success of your SEO campaign. 

5. Keyword Density to be Maintained - You do not want to over-do things when it comes to Medical SEO. Keyword density plays an important role in your SEO strategy. If you add your primary keywords too much, the search engines like Google will view this as spam and might blacklist your pages from Google search results. On the flip side, if you use the primary keyword to little, then Google might not see it as a relevant keyword to that page. The best keyword density to maintain is 2.5%

6. Implement a Chatbot - Do you know by adding a chatbot to your site, you can improve the overall patient experience within your site. You need to think like a patient when marketing your site and see how easy you need to make communication between your patient and yourself. Chatbots are specially designed to take a client or patient engagement to a new level. They initiate conversation with anyone who visits your site and if someone is interested they can provide quick and easy answers. This is a must for all websites looking to increase sales and increase patient numbers! 

7. Patient engagement should be improved - What is engagement? This is the ability to hold a visitor's attention for a period of time. In Medical SEO, we measure this via the bounce rate metrics which shows how long a visitor spent on a page or how quickly he left your page. Recent studies have proved that there is a strong relationship between engagement metrics like bounce rate and search engine rankings. If someone spends more time on your website, this means they find your page interesting, engaging and useful. Google wants to show the best results on page 1 so if your content is engaging then you sure will be able to hold your customer's attention for longer. 

8. Website optimization - Another vital element of Medical SEO ranking is the navigation of the website. Your website should be easy to navigate and simple to browse. Your website content be unique and updated regularly as this also improves the crawling rate. All in all, adhere to all Google's basic quality standards and rest assured your site will rank at the top! 

WHY DOES YOUR MEDICAL PRACTICE NEED SEO?

For any Medical practice, new patients are of utmost importance to their success. Just like any other business attempting to increase its potential patients base, medical practices face quite a few challenges in a crowded market. There are thousands of healthcare specialists operating across the world, finding a suitable way to separate your practice from the others requires the implementation of the latest marketing tools and techniques. Before the turn of the century, marketing a medical practice meant simply getting your practice listed within the white pages or yellow pages. However, as the internet has taken over the world, many potential patients are using search engines like Google to find their local medical providers. According to a recent study, nearly 54% of potential patents under the age of 35 use the search engines to find their local medical practices, compared to the 10% who still use the yellow pages directory. As times goes by, the older generation is turning to the search engines as around 27% of people between the ages of 55 to 64 years used a search engine when finding a medical practice. 

In order to gain new patients, SEO services have become vital for every medical practice to undertake in order to stay ahead in an ever-changing marketing landscape. Almost 80% of people browsing the web, do not look past the first page of Google results when they search for local dentists. If your site does not rank well, you could be losing out on many potential patients that do not know about your medical practice. Your medical practice requires a strong medical SEO strategy so that you can rank well against your rivals. Now the question is, how does SEO help your Medical practice? When someone types in " Dentist in Greater London", into their Google search engine, your medical practice name and website should come up among the first 3 listings. One should always remember that every medical practice name will not come up on the first page within Google. You need to execute a well-proven SEO strategy to get your website to rank at the top of the search engine. By being at the top of the search results, you will increase the chances of being contacted and the conversion rate will also go up. 

IMPORTANCE OF SEO TO MEDICAL PRACTICES

SEO is a fascinating marketing tactic when implemented correctly can increase more qualified leads and patients to your medical practice. In addition to that, SEO has a better rate of return than any other traditional marketing techniques such as TV, Google Adwords, Leaflets, Billboards etc. With SEO comes brand visibility, credibility and more traffic to your medical practice. Whether your medical practice is small or big, implementing effective Medical SEO strategies is vital to bringing new patients to your clinic. SEO Services can certainly increase the online visibility of your medical practice and build its reputation at the same time. 

Increased Search Engine Visibility 

When your potential medical patients search online for your medical practice, it is important to appear high within the search engine rankings. Being ranked highly puts your medical practice's name in front of potential patients. The search engines that you need to rank in is Google, which is the world's leading and most widely used search engine. People trust Google, and as a reason for that, they will trust your practice when it appears at the top.

Improved Credibility and Trust

When we search within Google, we tend to make mental notes of what keywords we use to find the product/services. Likewise, most potential patients make notes too, in their view if your website is ranking on page 1, it gives your website a vote of confidence. If Google trusts your medical practice then so can they too. All in all, ranking high in Google will improve your medical practice's credibility. 

Reduction in Patient Acquisitions Costs

Every Medical Practice has a marketing goal to get new patients. However, acquiring these new patients may cost you more money than what these patents will pay you. With cost-effective SEO techniques, you can lower the overall marketing budget because digital marketing is far less expensive than any other forms of marketing. This entails, you can acquire new patients much faster and at a reduced cost. With the reduction of marketing costs, your medical practice can have the flexibility to invest in targeted outreach and streamline your goals for the betterment of your medical practice. 

Increased Website Traffic 

Increase in website's online traffic is not going to increase your revenue automatically, ask yourself, would you set-up your office in a backstreet of Oldham or right in the middle of Canary Wharf? All the footfalls around Canary Wharf may not make you any money, but we are pretty sure some of them will become your customers. The same concept goes here, you as a Medical practice still have to make an effort to attract new patients to your medical practice and surely it is better to do business in a fully crowded, buzzing street than on a quiet cul de sac. 

Higher Return on Investment 

The return on your investment in Medical SEO is at a higher rate than any other forms of marketing. If you own a medical practice then SEO it is for your marketing and advertising strategy. Reason for this is as SEO is an inbound marketing strategy which allows you to market to qualified leads who are actually looking for your products and services. All in all, with Medical SEO, you need not to interrupt your target market while watching their favorite TV show or reading a magazine. With SEO, you just need to be ranked well and show up for the searches and services your potential patients are looking for. There is no need to convince your audience, the only message you need to get across to your potential customers is that you have the best, perfect medical practice for them to book an appointment and visit. 

Cost Effective Marketing Solution

Search Engine Optimisation is regarded as the most cost-effective marketing strategy as it targets your potential patients who are already looking for products or services online. SEO marketing strategies can save you money when compared to the more traditional marketing strategies such as cold calling, tv, leaflets etc. We all know how annoying cold calling is and tv advertising is extremely expensive. Leaflets too are a nuisance and discarded off by many. All in all, Medical SEO targets potential patients who are already searching for your medical services. The traffic generated is more relevant when compared to other marketing techniques.

 

By having a great experience in the medical industry, gives our SEO company the ability to understand your medical practice better than any other SEO company. 

We take each marketing campaign on an individual basis as no two sites are the same. Through our continued research in several Medical SEO strategies, we are able to devise a proven medical SEO campaign by adopting a content marketing approach in building high-quality links which will not only improve your website's ranking but also increase your leads to your medical practice. Our SEO experts will research what your potential patients are searching for online, the keywords they enter and what sort of questions to they ask Google. This way we will guide you in creating unique content driven landing pages with engaging content that answers your patient's questions. All in all, our medical SEO experts will ensure the best SEO practices are followed and implemented so as your medical practice be seen at the top very soon. 

WHAT YOUR MEDICAL PRACTICE HAS TO DO IN 2018 

1. Select the Relevant Keywords.

Do you know the keywords that your patients will by typing when looking for your medical services online? You need to write down a full in-depth list of search phrases that better describe the services and products you offer as a medical clinic. The list has to be comprehensive and requires both local and national keywords. Do not just focus on choosing highly competitive keywords, there has to be the right mix of low, medium and high competition keywords. 

Once you have the list of keywords ready, open Google's Keyword Planner and enter the keywords to see the amount of traffic and searches your chosen keywords get. From this list, you will be able to see all variations of your keywords and competition level too. As an advice please try to select keywords which have more than 100+ searches minimum per month. There is no point in selecting a keyword that has no searches at all. 

Once you are ready with your list, you can start adding these keywords within the site's meta tags and creating relevant landing pages for them. You will need to write high quality, unique content and include your chosen keywords within it. Statistics provided by Google shows that 77%of the population used their search engine before booking an appointment so it goes to show the importance to select the right keywords and incorporate them correctly within your website. All in all, select those keywords which will drive more patients to your medical clinic.

2. Add Your Meta Tags

After you have selected your keywords, the next phase is to ensure these keywords are added throughout the content and more importantly, within the metadata of all relevant landing pages. What is the metadata? This consists of the HTML meta tags and is found in the opening and closing head tags within the HTML code of a page. These vary from website platform as its different on a PHP based custom site. Meta tags will tell Google exactly what the page is about, your meta title will describe the page and your meta description will summarise what your page is about. If you open Google and search for anything, you will the results will have a title first and then a short description. This is exactly what you as the medical company has to add. 

The title should not be longer than 65 characters and the description not longer than 150 characters. One more important element to add on the site is header tags, these again tell the search engines about what the page and content are about. There are several types of header tags, H1, H2, H3 and more. 

3. Create Unique, High-Quality Content 

Your medical practice has to create, high quality, compelling content for their medical practice. This will enable your medical site to stand out amongst your competition online and outrank them within the search engines. Through your quality content, you will be able to educate your target market and help them understand your medical practice's value and expertise over time. By creating content, we not only mean website content but blogs, articles, case studies, infographics related to your medical services and any sort of medical research information that will be valuable in driving more traffic and improving your website's search engine rankings too. 

How can we find a way to write content? A really good way to write quality content for your medical practice is to think about all the frequently asked questions by patients within your field. For example, if you were a dentist, maybe your potential patients would be searching for information about "wisdom tooth pain" or "ways to protect their teeth".  Create engaging content that answers these questions for your potential patients, this will help in building credibility and trust for your medical practice as your site will appear as an expert within the specified medical area. Sign up on Wordpress and set-up a free blog for your medical practice. Make sure you add this blog within your website as it will help in driving traffic and increasing your site's domain authority within the search engines. 

4. Add a sitemap on your site.

Creating a sitemap is one SEO tactic that's often forgotten. It is crucial to the indexing of your website within the search engines. A sitemap comes in 2 forms, XML and HTML. This helps in giving all the search engines a perfect map of how your website is laid out. The advantage of having a sitemap is that your customers can easily access all your site with one click and find the page they are looking for. Creating a sitemap can be a difficult problem if done manually but thankfully, there are several websites that assist in generating a sitemap for you. 

Try using this the XML generator, which according to us is the best sitemap tools generator on the web. When creating a sitemap you must follow some guidelines for sitemaps by Google, which explain what can and cannot be submitted to Google for indexing. 

5. Local SEO Marketing 

As a medical practice like a dentist or doctor, do you want to be found locally where your potential patients can connect with you or do you want to be found nationally where you might find visitors but conversion rate will be very low due to the distance and nature of the services offered? As patients, we look for local dentists or doctors, therefore, all medical practices need to strategize their marketing campaigns locally, where their actual patients will derive from. 

Did you know that nearly half of the local searches are conducted on a mobile device, according to Yext.  So it is imperative that your website is mobile friendly and gives a smooth and easy local experience to your potential patients. In the medical industry, local search is the most important search verticals because patients use their mobile devices to locate a local doctor, dentist or physiotherapist for their services. 

6. Use Social Media to Increase Search Engine Rankings 

In 2018, if your medical practice is not utilizing any social media platform then you are loosing out on a lot of traffic and revenue as a result. Social media is an important marketing factor and a vital ranking signal confirmed by Google too. Social media will help in driving traffic to your medical practice as well as help in enhancing your local presence within the area you are located in. All in all, social media is taken into consideration by all search engines when ranking a medical practice. 

If your medical practice has a social media presence and is shared across all social media platforms then this can have a positive impact on search engines where your site has been indexed. When starting with Social media, make sure you create a Linkedin account, FacebookYouTubeGoogle+ and Twitter. Begin creating a local audience for your medical practice and inform your potential patients of your services and products you offer them locally or nationally. Create offers, add pictures as these will enhance your profile's credibility and trust. 

Make sure you fill all the details when it comes to creating your social media accounts. Your medical practice name, logo, summary, description etc. This will help the search engines index your profile quickly. As you update your social media platform, focus more on quality over quantity when it comes to content that your medical practice shares on the social media platforms. 

As a Medical Practice, how do you want to use SEO to increase traffic to your medical site? Do get in touch with us if you require some more information about how our medical SEO services can help your site get to the top! 

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